Cringeworthy: Pointless SEIU Video Parodies “Call Me Maybe” (VIDEO)

We apologize in advance for any involuntary shudders you may experience while watching this video, but in this case, it’s one of those things you need to see to believe.

The first portion of the video explains that at a Congressional Hearing in June 2012, JPMorgan Chase CEO Jamie Dimon had promised that he would set up a phone call with a local SEIU  janitor, Adriana Vasquez, to discuss wages for janitors.

What’s interesting is the part where the video begins- where the SEIU says that “despite multiple calls, she hasn’t heard back.” In response, the SEIU mounted an elaborate publicity campaign claiming Dimon hadn’t contacted her, using a riff off the (arguably overplayed) pop song “Call Me Maybe” by Carly Rae Jepsen calling it “Call Me Jamie.”

The SEIU would go on to make a full online campaign culminating with this video showing janitors dancing with mops to prove a point- that JP Morgan Chase needed to fulfill their promise.

But according to CNBC, JPMorgan Chase actually did reach out to the SEIU:

JPMorgan Chase tells me Vasquez has never called. Ever. The bank says after Dimon’s testimony, JPMorgan representatives asked Vasquez for her number, but they claim she refused to provide it. They also say they followed up with the SEIU. “If she calls us, we will call her back,” says a bank representative.

Not only that, but JPMorgan isn’t responsible for paying their janitors- Chase Building, the building Vasquez works in, “merely has a Chase branch inside. The firm says it has nothing to do with managing the building or contracting out the cleaning crews.”

Ultimately, JPMorgan did finally get in touch with Vasquez. A JPMorgan representative met with Vasquez, and presumably slowly and patiently explained that JPMorgan did not, in fact, control their pay, and that the owners of the building should be the target of their campaign rather than the tenants of the building.

So it appears that the SEIU, rather than taking their phone call or listening to reason, would rather create websites and petitions and poorly choreographed dance routines embarrassing their members than actually working with the employer. It’s this kind of move by the union that creates antagonism rather than happy endings. When unions act like this, it’s not much of a surprise that union membership is declining and more are opting to work directly with employers than through a union.

It’s also worth noting that at the time this article is being published, there are just over 1,800 views of the video- even after it was posted on the CNBC website. There’s no word on how many petitions were signed, or visitors went to the website (which has since expired), but based on the poor viewership of the video, one has to imagine it was not a highly successful campaign. Also not known is the time and money that went into the production of the video, website or petitions.

What is clear is that the SEIU spent member’s time and dues money to create a pointless campaign that did nothing besides antagonize the employer, embarrass their members and waste time before anyone could realize that JPMorgan was not, in fact, responsible for paying the janitors.

At least they had the forethought to disable comments on the video.

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