Getting Desperate

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detroit newsSince Plan A (unionizing fast food workers) isn’t working, SEIU is trying Plan B (trying to get franchisees to turn against McDonalds and other fast food restaurants). This strategy seems dubious at best.

The Service Employees International Union on Thursday launched a website in hopes of building a national network of fast-food franchisees who want stronger protections for their businesses. The push has the potential to create more unrest within the ranks for companies like McDonald’s, which are already dealing with ongoing demonstrations calling for higher pay and a union for workers.

The International Franchise Association, which represents franchisors like McDonald’s, Subway and Wendy’s, said in a statement that franchisees indicate “incredibly high satisfaction rates.” It noted that data from the Federal Trade Commission shows franchisees renew their contracts at “an extremely high rate.”

The SEIU’s outreach to franchisees is just the latest move in a campaign to win pay of $15 an hour and a union for fast-food workers. The effort began in late 2012 and involves a range of tactics intended to build pressure on McDonald’s, including demonstrations in a growing number of cities and multiple lawsuits on behalf of workers in the U.S. and abroad.